mayra fonseca — Mayara Lafratta

Mayra Fonseca is a holistic nutrition practitioner who needed a corporate identity but didn't want anything too polished or minimalistic. To mitigate the overly simplistic and reduced branding, we needed to introduce whimsy and elements of nature into the brand ecosystem and language. Mayra's core program is called "Rooted Reset" and uses herbs and natural whole foods to rebalance her clients' systems. I wanted to nudge that on her logo, mixing a butterfly symbolizing rebirth/reset, her initial "M", a small rooting seed, and a crescent moon in which everything grows best. All enveloped in a modernized Art Nouveau style illustration, the most whimsical of design history periods. To accompany the main graphic mark, we also have a secondary one, her initials, to be used in official stamps and social media posts, and a full custom type logo since her name is also her brand. For the earthy colours that you see, those were picked from her favourite garden vegetables after they're cooked: beetroot red/purple, Hokkaido orange, mangold green, and pastinaka yellow. All information systems, stationery, and PDFs follow the same visual language, and social media communication is information-heavy, paired with personal experience and client testimony.

www.mayra-fonseca.com

@mayracfonseca

mayrafonseca.substack.com

2025/Branding/Custom Type/Illustration

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mayra fonseca

(about)

Identity systems, visual storytelling, and cultural-aesthetic research are currently my areas of interest. Viewing the design process not only as a service, but as a form of creation through empathy and discovery. My job is to bridge the mundane with the aesthetic and help translate information that can at first only be felt into information that can be seen, interacted with, and understood.